[CPEO-BIF] Piedmont Plush Mill site, Greenville, South Carolina

[Lenny Siegel <lsiegel@cpeo.org>]

The art of the deal: How Serendipity Labs came to be

By Julie Franklin
Upstate Business Journal (SC)
December 4, 2018

Did you know that the term “serendipity,” meaning the occurrence of events by chance in a beneficial way, was first coined by a guy named Horace Walpole in 1754? Walpole was inspired by a mid-16th-century story called “The Three Princes of Serendip,” in which the heroes “were always making discoveries, by accidents and sagacity.” Which brings us to the term “sagacity,” meaning having acute discernment or wisdom.

It is only appropriate that the new user of the old Plush Mill along Easley Bridge Road (Highway 123) be a company named Serendipity Labs, since it took adventurous spirit, fortuity, and know-how to make this redevelopment project a reality.

The 3-acre industrial site that operated as the Piedmont Plush Mill between 1925 and 1983 sat dilapidated and abandoned for decades (i.e., a brownfield). Shelby Dodson, first vice president with CBRE, says she became aware of the property on her daily commute to Clemson 15 years ago, and seeing the potential, later tried to broker a deal to multiple developers, but everyone thought it too risky.

…

For the entire article, see
https://upstatebusinessjournal.com/the-art-of-the-deal-how-serendipity-labs-came-to-be/

--

Lenny Siegel
Executive Director
Center for Public Environmental Oversight
a project of the Pacific Studies Center
P.O. Box 998, Mountain View, CA 94042
Voice/Fax: 650/961-8918 
<lsiegel@cpeo.org>
http://www.cpeo.org

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